Senior Lead Generator

Role: Senior Lead Generator

Location: Bedford College – Cauldwell Street Campus

Salary/Benefits: Salary is between £30,915 and £38,000 per annum DOE and Qualifications, 27 days annual leave plus Bank holidays, People’s Pension, Retail and Leisure Discounts, excellent professional and personal development opportunities, accessing college courses.

Hours/Weeks: 37 hours per week – 52 weeks per year

Contract Type: Permanent – Full Time

This is a UK based contract, and you are required to have theRight to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

About the role:

We are currently seeking a Senior Lead Generator to join our Employer Partnerships & Business Engagement department at The Bedford College Group.

As a Senior Lead Generator, you play an important role in the success of our students through:

• Lead Generation Strategy & Campaigns - Develop and execute targeted strategies to generate high-quality employer leads for apprenticeships and T Levels, using data insights and multi-channel outreach.
• High-Value Prospecting & Pipeline Development - Identify and engage senior decision-makers, qualify opportunities, and build a strong pipeline for Account Managers and Work Experience teams.
• Team Leadership & Performance Management - Lead and mentor the Lead Generation Executive, ensuring high activity, quality output, and effective use of CRM and outreach tools.
• Collaboration & Stakeholder Engagement - Work closely with Marketing, Account Managers, and wider teams to ensure aligned messaging, seamless handovers, and successful follow-up of opportunities.
• Data Analysis & Reporting - Monitor market trends, maintain CRM data integrity, evaluate campaign performance, and produce regular pipeline reports to drive continuous improvement.

About you:

• Qualifications & Professional Experience - Level 2+ qualification in a relevant field with strong experience in lead generation, business development, and proven success in generating high-quality B2B opportunities.
• Technical & CRM Expertise - Skilled in using LinkedIn Sales Navigator and CRM systems, with experience in reporting, data management, and tracking performance.
• Communication & Leadership Skills - Excellent communication, networking, and influencing abilities, with experience mentoring or supporting junior staff.
• Drive & Performance Focus - Highly self-motivated, proactive, and results-driven, with the ability to work independently, take ownership, and perform in a fast-paced environment.
• Professionalism & Flexibility - Commitment to safeguarding, continuous development, and organisational values, with flexibility to travel, work varied hours, and maintain health & safety standards.

For a more detailed breakdown of the job role and the requirements, please see the Job Description attached to this vacancy.

Interviews to be held: TBC

Successful candidates must also be able to demonstrate alignment to our organisationalVISION values:

• Valuing Teamwork - We are one team who by working together can achieve great things, respecting the opinion and valuing the contribution each of us makes.
• Improving Continuously - We challenge ourselves to always do better by trying new things, sharing knowledge, reflecting on practice and learning from others.
• Student Centred - At our heart is always doing what is best for our students. We consider students in all of our decision making to create positive outcomes and memorable experiences for every student.
• Inclusive - We celebrate differences and diversity, recognising that we can learn from each other.
• Open and Caring - We care about the wellbeing of our staff, our students, our community and wider society, creating an environment built on trust where we listen, engage with and support each other.
• Nurturing Education Excellence - We promote educational excellence by delivering programmes that challenge our students to achieve their ambitions.

About The Bedford College Group
The Bedford College Group was formed in 2017 following the merger of Bedford College and Tresham College and is now the largest provider of education in the South East Midlands, with over 15,000 students passing through our doors each year.

Today, the Group is made up of a family of colleges across Bedfordshire and Northamptonshire: Bedford College, Central Bedfordshire College and Tresham College in the towns of Bedford, Dunstable, Leighton Buzzard, Corby, Kettering and Wellingborough; Shuttleworth College, a specialist land-based college; The Bedford Sixth Form, (the only dedicated sixth form in Bedford); The Corby Sixth Form, (opened in September 2023); and the National College for Motorsport alongside Silverstone race circuit. To widen accessibility to education and training, the Group also has community-based Learning Centres in Bedford, Corby and Kettering which offer IT training.

Safeguarding our Students
The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to thorough vetting process which includes, an enhanced DBS check and satisfactory references.

This post is exempt from the Rehabilitation of Offenders Act 1974. The Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975, provides information about which convictions must be declared during job applications and related exceptions and further information about filtering offences can be found in the DBS filtering guide. The Bedford College Group's policy on Employment of Ex-Offenders is attached to this vacancy.

Candidates who are barred from working with children are reminded it is a criminal offence to apply for this post.