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Certificate in Festival and Cultural Event Management, Short Course in London

Course Courses

Job Description

Interested in a career planning Festivals and Cultural Events where no two days are the same? If you love to organise people and logistics, have good planning skills, excel at problem solving and love variety and creativity in your work, then a career in festivals and cultural event management may be ideal for you.

Whether you are looking for the foundation skills and knowledge you need for a career change into festival and cultural event management, or you are in an event role and want to ensure you have solid foundations to succeed and progress within the industry, then the Certificate in Festivals and Cultural Event Management is the ideal programme.

 

COURSE DETAILS

 Course Name:  Certificate in Festival & Cultural Event Management 

Course Duration: 5 days 

Course Days: Monday to Friday 

Course Hours: 10am - 4pm (1 hour lunch break) 

Course Venue: Novotel London Excel, Royal Victoria Docks, E16 1AA 

Certification: Certificate in Festival & Cultural Event Management 

Awarded by: The Event School London

 

COURSE CONTENT

The Industry

  • The role of an event manager 
  • Event industry working conditions and work ethics
  • Aptitude for event planning
  • Developing and updating knowledge and skills
  • Event associations and organisations
  • Finding and progressing in event careers 

Festival and Cultural Event Feasibility

  • Feasibility factors for festivals and cultural events
  • Establishing event goals and objectives
  • Setting criteria for event success
  • Identify required resources
  • Applicable legalities and permissions 

Cultural Policy and Planning

  • Definitions of national and local cultural policies and frameworks
  • Influence of policy on the practices applied by cultural events managers. 

WHS and Risk Assessments

  • Preparing a risk assessments 
  • Contingency planning 
  • Health and safety considerations
  • Planning for the weather
  • Emergency services  

Festival and Cultural Event Components

  • Entertainment and attractions 
  • Headline acts
  • Enhancing the visitor experience
  • Understanding the basics of curating and exhibitor requirements
  • When accommodation is required - hotel, hostel, camping sites 

Venues and locations

  • Conducting venue and location research
  • Securing venues and locations 
  • Attending viewings - what to look for, what to ask
  • Conducting viewings - what to showcase
  • Outdoor locations and temporary structures
  • Creating outdoor event "footprints"and allowing for "flow"
  • Creating spaces for exhibits, performances or visitor experiences 

Event Planning and Coordination

  • Setting dates 
  • Creating planning timelines
  • Working with checklists
  • Developing itineraries
  • Event budgets
  • Event managers responsibilities during:

Event build-up

Event opening - your role "on-the-day"

Event break-down

Post event activities

 

Coordinating Services for Festival and Cultural Events

  • Types of festival and cultural event suppliers
  • Sourcing and selecting suppliers
  • Basics of contracting
  • Coordinating and monitoring supplier activities 

Festival and Cultural Event Evaluation

  • Measuring festival and cultural event success
  • Capturing customer and stakeholder feedback
  • Making recommendations for future event improvements 

Relationship Management

  • Major stakeholders
  • Effective stakeholder communication
  • Working with clients
  • Approaches to resolving conflict

 

RELATED ROLES

  • Festival Manager
  • Cultural Event Manager
  • Venue Manager
  • Event Manager
  • Festival Event Manager
  • Festival Director
  • Cultural Event Director
  • Festival Assistant
  • Event Coordinator
The Event School London Limited
About The Event School London Limited

Training for the Event Industry since 2005. The Event School London was established to meet the need for highly practical career paths for entry level students, and a growing demand for professionalisation in the industry via credible certifications for more seasoned industry personnel.

 Just as the event industry offers a broad range of fields and roles to work in, we don’t believe in a one-size-fits-all approach to training. We offer a range of specialist qualification options from our own Professional Development Suites, to The CPD Certification Service UK, Training Qualifications UK endorsements and Ofqual accreditations.

Participants can choose from:

  • MicroCredentials and MasterClasses for Upskilling and professional development
  • Certificates and Advanced Certificates for Foundation Skills or Refresher programmes
  • Part-time Diplomas for career-changers or those new to planning roles
  • Full-Time Higher Diplomas as Degree Alternatives
  • Advanced Diplomas as PostGrad Alternatives
  • In-House or Bespoke Training for Corporate or Industry Groups

 Participants can be assured of the relevance of their programmes and our success in developing sought after graduates:

  • 93% of our graduates are working in event roles 6 months after course completion in London, the UK and internationally
  • Due to the calibre of our passionate educators and inspirational teaching, we were awarded the MEDAL programme for The Office of the 5 Host Boroughs (London 2012). Fast-forward to 2019 we were chosen to provide bespoke training for the BBC Live Music and Events Team, 2022 we were honoured with the Best Innovator Award from RSVP Club and in 2023 selected to deliver an upskilling programme to Riyadh’s National Event Centre staff.
  • We remain at the forefront of innovation in event education with students immersed in industry experiences and supported by educational rigour and expertise – our team are both event professionals and talented educators.
  • We host our courses in the rich and diverse learning environment of venues on London’s stunning Royal Victoria Docks, where hundreds of events are staged each year from trade shows to product launches, conferences to expos, sports events to wedding shows – making it an ideal environment for event loving course participants.
  • We work with practising event professionals, keeping our finger on the global pulse and sharing expertise with a range of world-wide event industry and educational networks, maintaining multiple industry organisation memberships and hosting our own Industry Advisory Board compiled of international event industry leaders and influencers
  • While we offer virtual (live) and fully online courses, we continue to deliver the event industry’s most extensive range of face-to-face training for participants who want, and benefit from, human interaction and in-person experiences.
  • Our students and their success are at the heart of everything we do and our lecturers, facilitators, tutors, mentors and coaches receive consistently excellent ratings and feedback for pastoral care, knowledge and expertise, and engaging and inspiring delivery.
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