2 business analyst jobs found in London

Who we are GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what s coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth. Why join GlobalData? GlobalData is at a pivotal point in its growth journey, and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world s most successful organizations.? Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning...

As Media Measurement Lead, you will be Sky's senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed, ensuring different evidence sources are interpreted consistently and used for the right decisions. A core part of the role is designing and delivering robust strategic geo-tests and other incrementality experiments that provide credible evidence on what drives growth. You will lead the technical design of these tests end-to-end, from feasibility, market selection, power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn...