Barclays
London, UK
The Vice President of B2B Lifecycle Marketing - BPL is a senior marketing leadership role responsible for transforming and centralising Barclaycard Payments' lifecycle marketing capability, creating a data-led, automated growth engine that drives customer acquisition, engagement, retention, and revenue growth. The role owns the end-to-end lifecycle marketing strategy and delivery across lead nurture, onboarding, activation, cross-sell, upsell, retention, re-engagement, and win-back programmes, ensuring every customer journey is commercially focused and measurable. Working cross-functionally with Marketing Operations, Martech, Data, Product, Sales, Commercial, Legal, and Compliance teams, the postholder will define the lifecycle vision, roadmap, segmentation strategy, customer journeys, governance framework, and performance measurement approach, while connecting marketing activity directly to business outcomes such as conversion, product adoption, churn reduction, customer value,...