Sky
Brentford, UK
As Media Measurement Lead, you will be Sky's senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed, ensuring different evidence sources are interpreted consistently and used for the right decisions. A core part of the role is designing and delivering robust strategic geo-tests and other incrementality experiments that provide credible evidence on what drives growth. You will lead the technical design of these tests end-to-end, from feasibility, market selection, power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn...