DRINKAWARE TRUST
London, UK
Drinkaware is the UK's leading alcohol charity. Drinkaware was set up in 2006, through discussions between the alcohol industry and government. At the time, alcohol was a major public issue with concerns about binge drinking and alcohol-fueled social disorder regularly in the news. But as we know, the world has changed a lot since then. The way people purchase and consume alcohol has changed, with more people drinking at home and more alcohol bought online. Drinkaware was established to convene all key players across industry, retailers, government, researchers, academics and charities. We use our collective expertise to promote informed decisions about alcohol and how to reduce the harm it can cause. Our work is as relevant today as it was in 2006. By continuing to be independent, working with our partners, providing advice and guidance based on the evidence, and commissioning research into under-explored areas we are helping to reduce alcohol harm in the UK. Our...